It’s a concentrated group of people where people know each other and their tastes. Such group could be a group of housewives doing kitty parties on regular basis. Association of some kind, eg. Traders, elders & senior citizens, shopkeepers, certain category of employed people, Society, NGO or any such organization, Mohalla group, caste / religious groups and all such arrangements. Here a small group of people represent a large section as a subset. Spreading message and expecting good response from this group is convenient and easy for marketing purpose. Ad agency or an Ad network with this kind of group can demand high CPA cost.
- It’s convenient to advertise in such group. Once a message comes here, everyone gets it.
- The time lag is short in spreading the information.
- Reliable products/ services gets stable and clients in bulk.
- People take decision blindly by seeing each other
- Once proven unreliable the reputation of company can be tarnished for ever
- Closed circle group can play wonders and very productive for digital marketers.
- Publishing companies with such data would be very successful and popular.
- Guaranteed return on investments can be ensured here.
