When an old product needs refurbishing in terms of it’s features or in terms of target market, marketers think of repositioning it with new and contemporary features. Could be done by simple phrasing of a new caption, or new packaging. Changing the size or even the color of the products can bring the impression about the product in the minds of the consumers as a new one. In some case marketer show some connection with the old product to capture a segment having nostalgia about the old product, however the stress and emphasis on the new features and improvements or the bigger size etc repositions the product. Companies doing Brand advertising at times have to use this system when they want to capture the aura of old brand and create new brand value for their product. Such concepts may be utilised in affiliate marketing services as well.
- Change in the caption of Advertisement.
- Using new colors of the products.
- Different packaging extended size also is used to reposition.
- Change in the Model or old model with different outfits.
- Best advertising agencies use repositioning to their advantages.
- Affiliate marketing sites also could go for it who require changes.
