Could be defined as the parameter which are used in segmenting the target audience into more specific groups. This is such a powerful system that marketers use it with such a precision today. Digital technology brought this concept and came up with many discoveries making data rendition features unbelievably strong which is a boon for affiliate network marketing companies. True digital marketing strategy or strategies could be formulated with specific target in mind for the advertisers. Campaigns targetting behaviour, tastes, age, gender, location and many more such filters could be implemented with great success. Publishing companies with such user’s data are sought after.
We at YottaBz help advertisers to target the right audience with Demographics target advertisements to reach the right audience in right time, reducing the unnecessary impressions thus indirectly saving budget and saving from lots of wastage.